00 · Brand System
HARMAN PANNU
harmanpannu.com
The visual identity for a fuel, c-store & net-lease real-estate brokerage. A monospace system — sharp 2 px corners, flat surfaces, one decisive pink. Built to read like a terminal and trade like a broker.
01 · Primary Logomark
The north-star mark
Lowercase hp drawn as one ligature — the h’s shoulder carries straight into the p’s bowl — with a four-point north star rising off the join.
02 · Lockups
03 · Mark Variations
solid
knockout
ink
inline
04 · Construction & Clearspace
Clearspace = ½×. Keep an exclusion zone equal to half the mark’s height on every side.
Minimum sizes
App · 88px
UI · 48px
Min · 24px
05 · Color
Accent Pink
Brand · marks · CTAs
Accent Hover
Pressed / hover state
Ink
Foreground text
Muted
Secondary text
Border
Hairlines · 1px
Terminal Green
Terminal theme accent
06 · Typography
JetBrains Mono
The single typeface · weights 400–800
800 · Display & marks
700 · Headlines
500 · Labels & UI
400 · Body & data · ABCabc 0123456789
Uppercase tracking 0.16–0.22em for labels · tight -0.06em for the mark
07 · Theme Variants
HARMAN PANNU
PAPER · DEFAULT
HARMAN PANNU
OBSIDIAN · DARK
HARMAN PANNU
TERMINAL · GREEN
08 · App Icons & Favicons
iOS · squircle
PWA · any
PWA · maskable
logo.svg
favicon · 128
09 · Avatar & Social
Profile avatar. Round for social, square for app rails. Glyph centered, never cropped.
@harmanpannu
Fuel & c-store deals, weekly
10 · Misuse
✕ No gradients
✕ No other fonts
✕ Don't recolor
✕ Don't stretch